History of BERTOLUCCI
The history of Bertolucci is born from a marvellous love story…
A young italian, Remo Bertolucci grows up around Pisa in maritime Tuscany. The influence of the Mediterranean seashore will feed his imagination and will become part of his unending source of inspiration. In 1965, he meets a young woman from Switzerland on vacation with her parents on the Italian Riviera. It is love at first sight. A few months later, the young Remo agrees to follow her to Switzerland and decides to join the family watch-manufacturing business located in region of Bienne. The company, established in 1911, is already a very reputable manufacturer of mechanical watches.
Remo, himself a skilled micro-mechanical engineer, discovers a passion for the world of watches. Soon the creative spirit of the young entrepreneur will awaken…
In 1973, he becomes active in the private label business. In the ensuing years, Remo will gain invaluable experience in managing complex watch development processes as well as out-sourcing for other well-known brands. Soon, his Italian sense of style and his Swiss watch-making expertise start to come together. In 1987, he decides to launch his own brand: BERTOLUCCI S.A. is born in Neuchâtel.
Remo draws inspiration from the pebbled beaches of his childhood to design his first creations, the Pulchra collection. Featuring a bracelet evoking organic pebbly shapes, he then unveils the Vir in 1994. BERTOLUCCI enters the world of high-end luxury watches brand to become an “overnight” success. His meteoric ascent makes him the buzz of the industry. Unfortunately in 1999, riding a wave of unmitigated success, Remo the creator, designer and business visionary suffers a terrible cycle accident, forcing the family to sell the company.
Since 2005, the Dickson Group has taken over and decides to breathe new life in BERTOLUCCI. With considerable experience in the trade and in the luxury industry in general, the Group gives to the brand new and real means to create, develop and re-affirm its dominant position in the world of luxury watches.
DNA of Bertolucci : Mediterranean inspiration, Swiss craftsmanship
The association of two strong and distinctive cultures is one of the key foundations of the Brand, unique specificity and BERTOLUCCI’s signature.
When Remo Bertolucci moves to Switzerland to join his Swiss wife and in-laws’ watch manufacturing business, the die is cast making BERTOLUCCI the most Italian of the Swiss watch brands.
At the heart of the fabulous BERTOLUCCI love story is the Italian Riviera, a provider of ceaseless inspiration and Switzerland, the technical expert. In Switzerland, Remo lets his Mediterranean influence shape and sharpen his inspiration while he completely embraces, integrates and continually perfects his in-laws’ tradition of Quality and technological Know-How.
This union of two cultures is what gives the brand meaning and substance: Italian Creativity & Inspiration with Swiss Savoir-faire and Craftsmanship from Switzerland.
Signature of Bertolucci : THE BERTOLUCCI’S 4
BERTOLUCCI suffuses Tuscan Riviera culture and lifestyle, a region where refinement and sensuality are all over, where we feel and breathe with creativity and elegance. And each one of its lines is a wonderful invitation to travel: the charm and the beauty of the Italian women, the soft and voluptuous shapes of pebbles, the colours and fragrances that titillate the senses, the soft silky roundness of a pebble shaped by the relentless seas, the timeless and eternal feel of the Riviera… BERTOLUCCI embodies this enchanting territory. Confluence of civilisations, source of extraordinary tales, of emblematic and evocative places, the BERTOLUCCI world naturally evokes the pleasure and joy of experiencing a timeless Riviera that fills us up with dreams.
All over the world, BERTOLUCCI is the owner of Mediterranean world and spirit in the universe of luxury watch & jewellery. It imposes a distinctive style by bringing a unique association of Italian Inspiration & Swiss Know-how into watch-making. With an unchallenged craftsmanship, BERTOLUCCI achieves its Creativity by combining the arts of watch-making & jewellery to give birth to unique range of timepieces embodying the brand’s 4 “C’s”: Creativity, Curves, Comfort and Construction.